Project Description

Reform Immigration for America (RIFA)

Strategic Objective: National Visibility & Organizing

Reform Immigration for America, is the first-ever non-partisan national immigration reform campaign. The campaign brings together labor, faith, civil rights, pro-immigrant, business, and law enforcement communities in an unprecedented alliance to win the legislative battle. As brand strategists, we built a comprehensive plan to reach a broad set of stakeholders from organized labor to legislators.

Armed with creative assets which included everything from press kits to training materials, the campaign had a successful launch across all the United States. The diverse set of tools created for this campaign allowed for local customization for community organizers while maintaining branding continuity with the consumer and legislative-facing applications.

Brand Strategy, Messaging, Design, Visual Identity, Brand, Campaigns, Print, Screen, 3D, Environmental

Reform Immigration for America Campaign Posters. Plural Brand Strategy and Design
Reform Immigration for America Campaign Website. Plural Brand Strategy and Design
Reform Immigration for America Campaign Bag. Plural Brand Strategy and Design
Reform Immigration for America Campaign Public Relations Package. Plural Brand Strategy and Design

National Launch

Photo Credits: Victoria Heath, Scott Blake, Politico, Mona Shield Payne, Theodor Haugen Margarita Barrios Ponce