Reform Immigration for America, is the first-ever non-partisan national immigration reform campaign. The campaign brings together labor, faith, civil rights, pro-immigrant, business, and law enforcement communities in an unprecedented alliance to win the legislative battle. As brand strategists, we built a comprehensive plan to reach a broad set of stakeholders from organized labor to legislators.
Armed with creative assets which included everything from press kits to training materials, the campaign had a successful launch across all the United States. The diverse set of tools created for this campaign allowed for local customization for community organizers while maintaining branding continuity with the consumer and legislative-facing applications.