Our Approach

Plural is a strategic communications consultancy dedicated to crafting clear, well-founded and relevant solutions for our clients. We practice in the interrelated areas of Strategy, Branding and Design, which allow us to deliver comprehensive, seamless and scaleable strategic programs. Through every phase of the work we partner with clients to ensure that along with us they become integral executors and advocates of their own brand — empowering a consistent and passionate voice across all communications.

Plural’s methodology is based on three ideas: 1) Successful communication efforts consider audiences and their needs, 2) Relevance emerges from seeking and gathering facts about the client and their landscape 3) Public expression, both visual and verbal, must support strategic goals and should culminate in a clear articulation of the client’s value to others.

This process begins with a solid foundation developed through research, collaboration with our clients and careful exploration of their internal assets and culture. Thoughtful execution and implementation across integrated channels follows. It ends with a commitment to stay involved, to measure and evaluate the outcomes and to streamline existing approaches while allowing new ones to emerge as goals evolve.

Whether establishing a pilot project or building upon an existing framework for strategic communications it is necessary to embrace the strategic baseline of the work, the organic and fluid nature of the process and the need for deliberate implementation as a way to remain relevant in an ever-shifting marketplace.

Our Clients

Our experience spans both the profit and not-for-profit sectors allowing us to continually explore synergies that make the outcome for both types of clients compelling, executable and relevant. Our clients range from mission-driven institutions spanning the social activism and academic arenas, to businesses that nurture vibrant internal cultures and develop innovative services and products.

Our Services

Whether developing the strategy, creative direction and integrated implementation of a full institutional brand development or executing tightly focused project-based initiatives, Plural always offers thoughtful and scaleable solutions. Our services are interrelated and multi-dimensional by nature therefore most engagements will usually employ more than a single offering. What follows is an abbreviated list of capabilities, which illustrate the range of our work and expertise.

Brand Strategy, Research, Positioning,  Audience Segmentation, Messaging, Online Marketing, Offline Marketing, Design, Visual Identity, Branding Programs, Campaigns, Advertising, Print Design, Screen Design, 3d, 4d, Video, Animation, Consulting, Brand Equity Index, Communication planning, Assessment and Evaluation, Stakeholder Workshops, Persona Analysis, Lectures, Master Classes, Workshops