Our Approach

We are a strategic communications consultancy dedicated to crafting clear, well-founded, and relevant solutions for our clients. We practice in the interrelated areas of Strategy, Branding, and Design, which allow us to deliver comprehensive, seamless, and scalable strategic programs. Through every phase of the work, we partner with clients to ensure that along with us they become integral executors and advocates of their own brand — empowering a consistent and passionate voice across all communications.

Plural’s methodology is based on three ideas: 1) Successful communication efforts consider audiences and their needs, 2) Relevance emerges from seeking and gathering facts about the client and their landscape 3) Public expression, both visual and verbal, must support strategic goals and should culminate in a clear articulation of the client’s value to others.

This process begins with a solid foundation developed through research, collaboration with our clients, and careful exploration of their internal assets and culture. Thoughtful execution and implementation across integrated channels follow. It ends with a commitment to stay involved, to measure and evaluate the outcomes, and to streamline existing approaches while allowing new ones to emerge as goals evolve.

Whether establishing a pilot project or building upon an existing framework for strategic communications it is necessary to embrace the strategic baseline of the work, the organic and fluid nature of the process, and the need for deliberate implementation to remain relevant in an ever-shifting landscape.

Our Services

Interrelated, multi-dimensional, relevant, and scalable solutions.

Brand Strategy

Research & Discovery

Positioning

Audience Segmentation

Messaging & Taglines

Online & Offline Marketing

Organization Naming

Program & Product Naming

Guidelines & Briefs

Design

Visual Identity

Branding

Campaigns

Advertising

Print & Publications

Screen & Web

3D & Environment

Video & Motion

Consulting

Brand Equity Index

Communication Audit

Assessment & Evaluation

Community Engagement

Stakeholder Workshops

Lectures & Master Classes

Team & Art Direction

Inclusive Mentorship

Our Clients

Our experience spans both the profit and not-for-profit sectors allowing us to continually explore synergies that make the outcome for both types of clients compelling, executable, and relevant. Our clients range from mission-driven institutions spanning the social activism and academic arenas to businesses that nurture vibrant internal cultures and develop innovative services and products. We believe in authenticity and a do-no-harm philosophy. Our clients are the real deal and like us believe that with greater visibility comes great responsibility.

Alexion

Biogen

Boston Educational Development Foundation

Boston Public Schools

Bostonian Society

Brandeis National Committee

Brandeis University

Center for Community Change, D.C.

City Fresh Foods

Commonwealth of Massachusetts

Credo Reference

Fidelity Investments

Harvard Kennedy School

ImmunoGen

Jewish Women’s Archive

MIRA Coalition

Museum of Science, Boston

National Immigration Forum, D.C.

Neighbors for Neighbors, Boston

Nference

Old South Association

Reform Immigration for America

Resources for Children with Special Needs, NY

Revolutionary Spaces

Roca, Inc

Shire Pharmaceuticals

SQZ Biotech

Stallergenes Greer

The Food Project

The Philanthropic Initiative

Trustees of Reservations

Alexion

Biogen

ImmunoGen

Nference

Shire Pharmaceuticals

SQZ Biotech

Stallergenes Greer

Bostonian Society

Jewish Women’s Archive

Museum of Science, Boston

Old South Association

Revolutionary Spaces

Trustees of Reservations

Boston Public Schools

Brandeis University

City Fresh Foods

Credo Reference

Harvard Kennedy School

Center for Community Change, D.C.

Commonwealth of Massachusetts

MIRA Coalition

National Immigration Forum, D.C.

Neighbors for Neighbors, Boston

Reform Immigration for America

Resources for Children with Special Needs, NY

Roca, Inc

The Food Project

Boston Educational Development Foundation

Brandeis National Committee

Fidelity Investments

The Philanthropic Initiative