Our Founder

Margarita Barrios Ponce is a strategic and visual communicator driven to craft messages that reach and move our client’s most desired audiences. As a seasoned communication professional, she combines extensive experience in Strategy, Branding, and Design to offer clients a clear methodology and a comprehensive and scalable product. She has worked with clients ranging from large institutions to small organizations to innovative businesses across a broad spectrum of industries throughout her career. Plural was founded in 2007.

Margarita brings a savvy combination of strategic insight, creative thinking, and management skills to each project, developing the process and ideas to make each initiative a success. She is also a devoted client advocate, always developing methods to better serve their needs through research, strategy, creativity, implementation, and evaluation. Additionally, she understands the importance of developing comprehensive and effective staff training tools and institutional vehicles to educate and communicate with constituents and key stakeholders.

As a longtime Boston resident, she is committed to the State of Massachusetts and the City of Boston, always exploring ways of supporting important social issues through civic involvement, offering counsel on effective communication strategies, and developing innovative collaborations in our community. She has served on the Board of Directors of several local and national organizations, such as Roca, Inc., a nationally recognized organization committed to helping disenfranchised and disengaged youths by preparing them for self-sufficiency in society.

Margarita completed her undergraduate work with Magna Cum Laude honors at the College of Design, Architecture, Art, and Planning at the University of Cincinnati and earned her graduate degree from Yale University. Margarita is committed to advancing the communication field and nurturing socially-minded individuals and for over 20 years has been a faculty member at Northeastern University.

Margarita Barrios Ponce Plural Brand Strategy and Design.

Margarita Barrios Ponce


Our Values

Three principles describe the heart of our work and what it can accomplish for you.


Is about open and consistent communication. It is about reaching out, giving audiences a glimpse into your work, and making their role in your world abundantly clear. It is about providing information and opportunity consistently to anyone, from your workforce to the most relevant audiences. Most importantly, it is about opening minds to visualize new possibilities.


Is about transparency and implementation. It is about clarifying roles internally so one can best reach others externally. It is about devising ways of personalizing institutional goals, creating advocates for the mission, and bringing your vision to life for those you serve. It is about articulating your value, to yourself and others. It is about evaluating your efforts.


Is simplicity and creativity in solving problems. It is about crafting real solutions to unique issues. It is about believing that problems can be approached differently, better, deeper without making the outcome longer, more costly, or boring. It is about celebrating your uniqueness. It is about tapping into creative energy, effectiveness, and the element of surprise.

Our Culture

Plural Brand Strategy and Design Texture 3


Plural Brand Strategy and Design Texture 3

Minority Business Enterprise (MBE)

City of Boston

Commonwealth of Massachusetts

Plural Brand Strategy and Design Texture 1


Woman Business Enterprise (WBE)

City of Boston

Commonwealth of Massachusetts

Plural Brand Strategy and Design Texture 2


Diversity, Equity & Inclusion Expertise

Inclusivity & Belonging at the Center of Our Culturally Competent Practice

Years in Business
Pro Bono Hours
Youth Mentorship Hours
Nonprofit Clients
Languages Spoken