Our Approach
We are a strategic communications consultancy dedicated to crafting clear, well-founded, and relevant solutions for our clients. We practice in the interrelated areas of Strategy, Branding, and Design, which allow us to deliver comprehensive, seamless, and scalable strategic programs. Through every phase of the work, we partner with clients to ensure that along with us they become integral executors and advocates of their own brand — empowering a consistent and passionate voice across all communications.
Plural’s methodology is based on three ideas: 1) Successful communication efforts consider audiences and their needs, 2) Relevance emerges from seeking and gathering facts about the client and their landscape 3) Public expression, both visual and verbal, must support strategic goals and should culminate in a clear articulation of the client’s value to others.
This process begins with a solid foundation developed through research, collaboration with our clients, and careful exploration of their internal assets and culture. Thoughtful execution and implementation across integrated channels follow. It ends with a commitment to stay involved, to measure and evaluate the outcomes, and to streamline existing approaches while allowing new ones to emerge as goals evolve.
Whether establishing a pilot project or building upon an existing framework for strategic communications it is necessary to embrace the strategic baseline of the work, the organic and fluid nature of the process, and the need for deliberate implementation to remain relevant in an ever-shifting landscape.
Our Services
Interrelated, multi-dimensional, relevant, and scalable solutions.
Brand Strategy
Research & Discovery
Positioning
Audience Segmentation
Messaging & Taglines
Online & Offline Marketing
Organization Naming
Program & Product Naming
Guidelines & Briefs
Design
Visual Identity
Branding
Campaigns
Advertising
Print & Publications
Screen & Web
3D & Environment
Video & Motion
Consulting
Brand Equity Index
Communication Audit
Assessment & Evaluation
Community Engagement
Stakeholder Workshops
Lectures & Master Classes
Team & Art Direction
Inclusive Mentorship
Our Clients
Our experience spans both the profit and not-for-profit sectors allowing us to continually explore synergies that make the outcome for both types of clients compelling, executable, and relevant. Our clients range from mission-driven institutions spanning the social activism and academic arenas to businesses that nurture vibrant internal cultures and develop innovative services and products. We believe in authenticity and a do-no-harm philosophy. Our clients are the real deal and like us believe that with greater visibility comes great responsibility.